Vetwish is a benchmark brand for pet nutrition and health products in China. Based on the company's multi brand strategic transformation, its flagship product, Shark Chondroitin, will be fully upgraded to Jiebeili Topjoint for independent brand operation.
In 2024, the founding team of the brand approached us, hoping to break away from the competition of homogeneous products in the same category and create a new generation of specialized research brand for pet joint chondroitin through the comprehensive design of Jiebeili brand!
Jiebeili Topjoint is the first to focus on the field of pet joint health, working closely with international cutting-edge pet nutrition teams and research institutes to explore the physiological characteristics and nutritional needs of pet joints, and protecting pet joint health with professionalism.
NewDesignLab紐帶設計是一家專注品牌策略設計的設計咨詢公司，提供品牌咨詢及設計服務。 我們堅持創新、利他、長期主義價值觀，堅信通過設計創造美好生活，重塑商業價值。
NewDesignLab is a design consulting company focusing on brand strategy design, providing brand consulting and design services. We adhere to the values of innovation, altruism and long-termism, and firmly believe in creating a better life and reshaping business value through design.
9th Floor, Block A2, Canal Vanke Center, Gongshu District, Hangzhou
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