自2022年創立以來，Tayaaa它伢致力于“為敏感體質的貓咪提供真正零試錯率的安心產品”，品牌堅信每一只貓咪都值得擁有最好的呵護，每一位寵物主都應享受到無憂的養寵體驗。
本次升級它伢注入全新的品牌定位，將“分年齡階喂養”作為核心理念。專注于為貓咪提供覆蓋4大年齡段的全生命線食品解決方案，從幼齡期到老年期，為每個年齡段的貓咪量身定制專業的營養配方。這不僅是品牌形象的煥新，更是品牌內核的升級。
在明確全新定位及核心用戶群的深層需求后，品牌需要的是一套能夠支撐并表達品牌理念的視覺體系。我們雙方很快確立本次合作目標：1.提煉具有辨識度與獨特性的主視覺符號；2.延續并擴充品牌色彩與字體系統；3.符合線上線下全渠道售賣的產品包裝體系。
"它"是毛茸茸的家庭成員，"伢"是永遠長不大的孩子。我們將“它伢”的文字轉譯為視覺語言，形成柔和而俏皮的「ta符號」，兼備公眾認知性與品牌獨特性。通過圓弧切割的治愈系字體，讓品牌溫度從字形里顯現出來。「ta符號」承載著我們想「為它發聲」的品牌愿景，成為寵物與主人、世界溝通的橋梁，通過對話框的輔助圖形元素融入，讓情感交流更為具像化。
圍繞產品體系，傳遞安心的視覺感受；色彩是視覺傳達中最為快速的，顏色往往能產生行為暗示的作用。我們將它伢的色彩視覺定為：貓尾勺：溫和、扭扭結：趣味、主食罐：科學。貓尾勺采用低飽和度色彩表達出溫和低敏配方，扭扭結撞色設計搭配實物展示凸顯趣味性和產品食欲感，主食罐使用銀卡紙和露銀工藝傳遞分階喂養的專業感受。
Since its establishment in 2022, Tayaaa has been committed to providing truly zero trial and error reassuring products for cats with sensitive constitutions. The brand firmly believes that every cat deserves the best care and every pet owner should enjoy a worry free pet raising experience.
This upgrade injects a brand new positioning, with the core concept of "feeding according to age groups". Focusing on providing a full life line food solution for cats covering 4 age groups, from infancy to old age, we tailor professional nutritional formulas for cats of each age group. This is not only a renewal of the brand image, but also an upgrade of the brand core.
After clarifying the new positioning and deep needs of the core user group, what the brand needs is a visual system that can support and express the brand concept. We quickly established the goal of this cooperation: 1. Extracting distinctive and distinctive main visual symbols; 2. Continue and expand the brand's color and font system; 3. Compliant with the product packaging system for omnichannel sales both online and offline.
It is a furry family member, while Ya is a child who will never grow up.We translate the words' it ya 'into visual language, forming a soft and playful' ta symbol 'that combines public awareness and brand uniqueness. By using healing fonts cut with circular arcs, the brand's warmth is reflected in the font shape.The 'ta symbol' carries our brand vision of 'speaking up for it', becoming a bridge for pets to communicate with their owners and the world. Through the integration of auxiliary graphic elements in dialogue boxes, emotional communication is made more vivid.
Surrounding the product system, conveying a reassuring visual experience; Color is the fastest form of visual communication, and it often has a suggestive effect on behavior. We define its color vision as: cat tail spoon: gentle, twisted: fun, staple food can: scientific. The cat tail spoon uses low saturation colors to express a mild and hypoallergenic formula, with a twisted and contrasting color design combined with physical display to highlight fun and product appetite. The main food can uses silver cardboard and exposed silver technology to convey a professional feeling of graded feeding.
NewDesignLab紐帶設計是一家專注品牌策略設計的設計咨詢公司，提供品牌咨詢及設計服務。 我們堅持創新、利他、長期主義價值觀，堅信通過設計創造美好生活，重塑商業價值。
NewDesignLab is a design consulting company focusing on brand strategy design, providing brand consulting and design services. We adhere to the values of innovation, altruism and long-termism, and firmly believe in creating a better life and reshaping business value through design.
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