CURIO LIFE居禮是顧家家居品牌家族中的高端品牌。與自然共居，待萬物以禮。居禮匯聚東西禮韻哲思，融納全球人居美學(xué)，追求人與空間和諧共生的可持續(xù)關(guān)系，引領(lǐng)中國高端家居生活新范式，目標(biāo)成為中國高端家居規(guī)模第一品牌。
我們認(rèn)為中文字體的設(shè)計是能夠傳遞中國品牌價值的核心，從居禮字形的考究出發(fā)，以傳統(tǒng)隸書的字形結(jié)合現(xiàn)代的表達(dá)手法完成本次標(biāo)識LOGO設(shè)計。君子溫其如玉，大雅卓爾不群，品牌視覺體系沿用克制包容的設(shè)計思路，通過核心標(biāo)識LOGO與藝術(shù)紙材的細(xì)節(jié)刻畫，傳遞出品牌本身的氣節(jié)與品質(zhì)。
CURIO LIFE is a high-end brand in the Gujia home furnishing brand family. Live with nature and treat everything with courtesy. CURIO LIFE brings together the Eastern and Western ritual philosophy, integrates the global human living aesthetics, pursues a sustainable relationship of harmonious coexistence between people and space, leads a new paradigm of high-end home life in China, and aims to become the largest brand of high-end home furnishing in China.
We believe that the design of Chinese fonts is the core of conveying the value of Chinese brands. Starting from the exquisite shape of CURIO LIFE, the logo design is completed with the traditional official script shape combined with modern expression techniques. A gentleman is as gentle as jade, and he is elegant and outstanding. The brand visual system follows the design idea of restraint and tolerance. Through the detailed depiction of the core logo LOGO and artistic paper materials, the brand's integrity and quality are conveyed.
